Privacy Policy

Privacy Policy

Last Modified: July 19, 2024

Protecting your privacy and maintaining your trust is important to us.

This Privacy Policy covers the privacy practices of the Sylvan Road companies, including Residential Services Holdings, LLC, Sylvan Road Capital, LLC, Sylvan Realty, LLC, Sylvan Road Renovations, LLC, Sylvan Homes, LLC, Sylvan Field Services, LLC, Sylvan Technologies, LLC and Sylvan Development, LLC, and any additional subsidiary, affiliate, or branch that we have or may subsequently form (collectively “Sylvan Road”, “we”, or “us”).

Our Privacy Policy is meant to help you understand how we collect, use, and share your personal information, and to assist you in exercising privacy rights available to you by law. This Policy applies when using the website available at sylvanroad.com, sylvanre.com, sylvanhs.com, and sylvanroadrenovations.com together with such site’s subdomains (the “Website” or the “Services”). This Privacy Policy does not apply to any third-party websites, services, or applications, even if they are accessible through our Services.

In order to provide you with relevant information, respond to your requests, and increase the benefits you receive from the Services, we sometimes request that you provide us with information about yourself. This Policy sets out important information on where and how we collect your personal information, what we do with it, how we protect it, and what your rights are.

This Policy may change from time to time; we will post updates here when revisions are effective. You can determine when the Policy was last revised by referring to the “Effective date” at the top of this page.

Please be aware that use of the Services is at all times subject to the Terms of Use, which is available here. This notice does not apply to aggregate or anonymized information which does not relate to any identified or identifiable individual.

What Personal Information We Collect and How We Collect It

We collect information, including personal information, when you use our Website. We may collect information meant to support you knowingly choose to disclose. We collect usage information as you and others use our Services. If you choose to correspond with us through e-mail, we may retain the content of your e-mail message together with your e-mail address and our responses. (We may gather information about you from third parties (e.g., employers) and combine it with other information we have collected about you.)

Information We Collect

Personal data is information that can be reasonably used to identify you or any other individual to whom the information may relate personally (“Personal Data”).

Sylvan Road (and the vendors and other parties we use to perform services on our behalf) collect, receive, and develop several categories of personal information about you depending on the nature of your interactions with us. The following are examples of the type of information we collect:

• Contact Information. We may collect your name, email address, account username, social media account handles, phone number, company name and mailing address.
• Commercial and Preference Information. We may collect information about your purchase history, retailer preferences, leasing details, apartment rental history, services requested and your other transactions and preferences. We may also collect your comments that you post on our websites or blogs and your responses to surveys you complete. We may also collect information in connection with our loyalty programs and certain convenience services, including wheelchair and stroller rentals, delivery services, valet parking, and device charging services. In certain circumstances such as in the case of a residential home purchase or a rental or lease application, we may collect or ask you to provide additional personal information such as government issued identification, financial information, employment information, and rental history information. We may also collect information related to terms of offers for homes listed for sale. For service providers, we may collect additional information regarding markets served and services provided.
• Device, Internet, and Network Activity Information. If you use our websites or apps, we may collect information about the browser and device you are using, device identifiers, MAC address, and your IP address. We might collect information at the site you came from, or the site you visit when you leave us. We may collect page interaction information (such as what areas of the websites you visit and for how long, what search terms you enter, and what products or content you view and click on), and methods used to browse away from the page. If you use our mobile apps, we may also look at how often you use the app and where you downloaded it. This data may be tracked and recorded for purposes of enhancing your use of the Website and/or Services and maintained for session replay purposes. By using the Website, you agree to the collection, maintenance, and replay of this Usage Data to enhance your user experience.
• Location Information. We may automatically collect your precise GPS location when you access our apps or our websites. We also collect information about your general location, using your zip code or postcode and IP address.
• Demographic Information. We may collect information like your ethnicity, gender, birth date, age, language spoken, housing status, current household size, current household type, annual household income, desired housing characteristics and desired housing location or community.
• Payment Information. We collect your credit card and other payment details if you make a purchase or sign up through some of our services.
• Employment Information. When you apply for a job, we collect information you submit as part of your application and resume. This might include your work experience and previous employment, your education, the URL to your personal or professional websites, your workplace skill sets and certifications, whether you need a visa or require sponsorship, and/or salary expectations. We may also conduct a credit check, background check, and employment verification to the extent permitted by applicable law. If you apply for a job, you may choose to also voluntarily provide any of the following information: ethnicity, gender, disability status, and/or veteran status.
• Audio/Visual/Thermal Information. When you visit certain properties, we may record audio and video at the property. We may also collect information using infrared and heat sensing technologies.
• Inferences. Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

We also use this information to provide you with information related to your account and the services you receive from us, to better understand your needs and interests, to improve our service, and to personalize communications.

Tracking and Cookies Data

We use cookies and other tracking technologies to collect Usage Data and track how you use the Services. We may use cookies for statistical reporting for the Services and for other purposes relating to making our Services available to you. Cookies are small files that are placed on your computer, mobile device or any other device by a website.. We may use cookies and similar tracking technologies to track activity in our Services and Website and store certain information. Tracking technologies used may include beacons, tags, and scripts to collect and track information and to improve and analyze our Services.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some features of our Services may be unavailable to you.

Promotional Communications

We may use your Personal Data to connect you with newsletters or other information that may be of interest to you. We have a legitimate interest in using your data for promotional purposes (see “Why We Collect Your Personal Data” below). We may know if you click a link in an email or other communication with us. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any e-mail we send. We may still send you non-promotional emails relating to our transactions with you.

How We Collect Your Personal Data

We may collect Personal Data in a number of circumstances and ways when you visit and/or use our Website, including when you:

• enroll in our Services;
• request support for our Services;
• you request information or materials;
• participate in surveys and evaluations;
• participate in trainings, webinars, and events;
• participate in promotions, contests or giveaways;
• submit questions or comments to us.

Why We Collect Your Personal Data

When you visit and/or use our Website, most of the Personal Data we collect is provided to us directly by you so that we can provide the Website. Your Personal Data is collected for our legitimate business interests or those of our service providers including as outlined below:

• To provide and maintain our Services, including to monitor the usage of our Services.
• To process, fulfill, and follow-up on your orders.
• To create and maintain your accounts.
• To register your services.
• To send you surveys.
• For the performance of our Services to you.
• To monitor, troubleshoot and improve performance of the Website.
• To contact you by phone, email, text message, or via other means regarding product updates.
• To register your Services and programs (at your request).
• To provide you with news, special offers, and general information about us and our products unless you have opted not to receive such information.
• To manage your requests, such as to attend and manage requests you direct to us.
• To provide customer support, comply with our obligations, administer our websites and services, and for property management or internal operations.
• To detect, prevent, and address technical issues
• For security, safety, and due diligence purposes
• For hiring purposes
• To gather analysis and valuable information so that we can improve the Services we provide to you.

Sharing and/or Disclosure of Your Personal Data

We (and our service providers) may share your personal information in the following situations:

• We will not share or sell any personal information with third parties/affiliates for marketing and promotional purposes.
• With website providers: We may share your Personal Data with website providers to monitor and analyze the use of our Website.
• With service providers: We may share your Personal Data with service providers to help us deliver our services to you, such as what may be required to fulfill orders, or to conduct billing/credit card processing.
• For business transfers: We may share or transfer your Personal Data in connection with, or during negotiations of, any merger, sale or transfer of Company assets, financing, or acquisition of all or a portion of our business by another company.
• With affiliates: We may share your Personal Data with our affiliates.
• With business partners: We may share your Personal Data with our business partners, including potential employers.
• With third party vendors: We may share your Personal Data with third party vendors to provide to provide analytics services.

We share aggregated anonymous information about you with third-party clients, partners, other web site visitors and other third parties. We may also aggregate data on an anonymous basis with respect to job qualifications, schooling, age, experience level or other information relevant to the job search or competition among job seekers for any such job. Such aggregated data does not identify users individually, and may be made available to employers, fellow job seekers, or community members.

Law Enforcement

We may disclose your Personal Data if we are required by law to do so or in response to legitimate requests of public authorities (e.g., a court or government agency).

Disclosure Through Business Transfers

We may buy, merge, or partner with another company or business and in doing so acquire or transfer Personal Data. Personal Data collected through the Website may be among the transferred business assets. In the event of an acquisition or merger, your Personal Data may be transferred so that we may continue to provide the Website to you. In the course of such a transaction your Personal Data would likely be considered a business asset, and, notwithstanding limitations imposed by applicable data privacy legislation, you hereby agree to such a transfer.

Other Reasons for Disclosure

We may disclose your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation.
• Protect and defend the rights of the Company.
• Prevent or investigate possible wrongdoing in connection with the Services.
• Protect the personal safety of users of the Services or the public.
• Protect against legal liability.

How Long We Keep Your Personal Data

We will keep information about you for the purposes set out in this Privacy Policy and in accordance with applicable privacy laws and relevant regulations. We will never retain your personal information for longer than we believe is necessary.

The criteria used to determine our retention periods includes:

• The length of time we have an ongoing relationship with you and provide services to you or our customer (for example, for as long as you have an account with us or keep using the services);
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); and
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

Third-Party Services

In general, the third-party providers used by us will only be permitted to collect, use, and disclose your Personal Data to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers have their own privacy policies with respect to the information we are required to provide to them for your activities with the Website. For example, we may have agreements with buyers or seller of properties, or their agents, pursuant to which we provide them Personal Data and other data in connection with their services to you or our services to you. For these providers, we recommend that you read their privacy policies to learn about the manner in which your personal information will be handled by these providers.

We are not responsible for the privacy, information, or other practices of any third parties, including any third party operating any site to which our websites contain a link. The inclusion of a link on any of our websites does not imply endorsement of the linked site by us. Once you leave the Website and are using or are redirected to a third-party website or application, including through the use of links as described below, you are no longer governed by this Policy or our Terms of Use. We are not responsible for, and expressly disclaims all liability of any kind whatsoever arising out of, in connection with, related to, and/or resulting from any products, services, or information offered or provided by third-party service providers, or any of the activities of third-party service providers. We make no warranty, express or implied, or guarantee regarding any third-party service providers, or any products, services, or information offered or provided by third-party service providers, or any activities of third-party service providers.

Links

The Services we provide may be embedded in or include links to third-party websites, plug-ins, and applications. Interacting with those websites, including but not limited to clicking on those links or enabling those connections, may allow third parties to collect or share data about you. We are not responsible for these third-party websites, plug-ins, applications, or their respective privacy statements, and we expressly disclaim all liability of any kind whatsoever arising out of, in connection with, related to and/or resulting from any products, services, or information offered, provided, or collected by third-party websites, or any activities of third-party websites. We are not responsible for your use of these third-party websites, plug-ins, or applications. We make no warranty, express or implied, or any guarantee regarding any third-party websites, plug-ins, applications, or their respective privacy statements, or any products, activities, services, or information offered, provided, or collected by third-party websites, plug-ins, or applications. When you leave the Website, we encourage you to review the privacy policies of such third parties by visiting the links included within those separate websites, since their policies may differ from this Policy, and they may use information in ways other than those described in this Policy.

Security

If you have reason to believe that your interaction with us is not secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.

Age of Consent

The Services are not intended for use by those under the age of 18, nor are they targeted to those under the age of 18. If you use the Services, you hereby represent and warrant that you are at least 18 years of age. No one under the age of 18 may provide any information to or on our Services.

We do not knowingly collect personal information from those under the age of 18, nor do we knowingly sell or otherwise disclose the personal information of those under the age of 18. If you are under the age of 18, do not (i) use or provide any information on our Services or through any of its features, (ii) use any of the interactive or fillable features of the Services, or (iii) provide any information about yourself to us, including your name, address, telephone address, e-mail address, or any other information that could be used to identify you.

California Privacy Rights

In this section, ‘Personal Data’ means information related to an identified or identifiable individual under the California Consumer Privacy Act of 2018 (CCPA) and subject to that law. If you are a California resident, you have certain data protection rights. Under the CCPA and California Civil Code § 1798.83, you have the right to exercise the following rights:

Disclosures of Personal Information We Collect

You have the right to know:

• The categories of Personal Data we have collected about you.
• The categories of sources from which we have collected Personal Data.
• Our business or commercial purpose for collecting or selling Personal Data.
• The categories of third parties with whom we share Personal Data.
• The specific pieces of Personal Data we have collected about you.
• Personal Data We Sell or Use for a business purpose.

In connection with any Personal Data we may sell or disclose to a third party for business purposes, you have the right to know:

• The categories of Personal Data that we sold.
• The categories of third parties to whom Personal Data was sold.
• The categories of Personal Data that we disclosed for a business purpose.

Categories of Personal information That We Collect and Disclose

The table below identifies the categories of personal information (as defined by the CCPA) that we have collected about consumers in the prior 12 months, as well as how we have disclosed such information for a business purpose (subject to our applicable legal and ethical obligations).

For more information on the categories of sources from which we collect information and our purposes for such collection, please see “Information We Collect.”

In addition to the above, we may disclose the personal information that we collect to others, as necessary to comply with applicable laws or our legal and ethical obligations. We do not sell personal information about California residents, including those we have actual knowledge are younger than 16.

Right to Deletion

Subject to certain exceptions set out below, upon receipt of a verifiable request from you, we will:

• Delete your Personal Data from our records; and
• Direct any service providers to delete your Personal Data from their records.

Please note that we may not delete your Personal Data as permitted by applicable law. For example, we may retain your Personal Data if it is necessary to:

• Complete the transaction for which your Personal Data was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you.
• Detect and protect against security incidents, fraudulent or illegal activity, or for prosecuting those responsible for such activity.
• Debug, identify, or repair errors that impair existing functionality.
• Exercise free speech.
• Comply with the California Electronic Communications Privacy Act.
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all applicable ethics and privacy laws.
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.
• Comply with an existing legal obligation.
• Otherwise use your Personal Data, internally, in a lawful manner that is compatible with the context in which you provided the information.

Exercise of Your Rights

You may exercise your rights indicated above by submitting a verifiable request as follows:

• Contact us at: [email protected]

For requests made in connection with the Right to Know and/or Right of Deletion, please note that we must take steps to verify your request before we can provide or delete information. To verify your request, we may require you to provide your name, physical address, email address, contact information, and information about your account or previous transactions with us. If we believe we need further information to verify your request as required by law, we may ask you to provide additional information to us.

You may authorize another individual to submit a request on your behalf through the means indicated above. As permitted by law, we may require the authorized agent to provide proof of your signed permission to submit the request and may require you to do one of the following: i) verify your identity directly with us; or ii) directly confirm to us that you have provided the authorized agent permission to submit the request.

Protection Against Discrimination

You have the right not to be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot:

• Deny goods or services to you; or
• Provide a different level or quality of services to you

Please note that we may charge a different price or rate to you if that difference is reasonably related to the value provided to us by your Personal Data. We may limit our response to your exercise of rights as permitted by law.

California’s Shine the Light Law

In addition to CCPA, California Civil Code § 1798.83 permits users that are residents of California to request the following information regarding our disclosure of your Personal Data to third parties for those third parties’ direct marketing purposes: (i) a list of certain categories of personal information that we have are disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year; (ii) the identity of certain third parties that received personal information from us for their direct marketing purposes during that calendar year; and (iii) where the nature of the third parties’ business is not reasonably determinable, examples of the products or services marketed (if we have that information) . If you are a California resident and would like to make such a request, please email us at [email protected].

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Website does not respond to or support Do Not Track (DNT) signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Web sites or online services. Third parties may collect personally identifiable information about individual consumer’s online activities over time and across third-party Web sites or online services.

Contact Us

If you would like to exercise one of your rights as set out in this Policy, or you have a question or a complaint about this Policy, or the way your Personal Data is processed, please contact us at [email protected].